A Casino is a place where you can play games of chance. These can include slot machines, blackjack, roulette, craps, keno and baccarat. Typically, casinos offer luxury hotels, restaurants, entertainment and more to entice guests to gamble.

Gaming Math and Analysis

Casinos have an edge in the games they offer because of mathematically determined odds. These odds ensure that the house, or the casino, always comes out ahead. In the case of blackjack, this advantage is called the house edge.


Surveillance systems in a casino use elaborate cameras in the ceiling to watch every table, window and doorway. The video feeds are then analyzed by security personnel. The cameras help the staff spot suspicious behavior and possible cheats.

Social Proof

Casinos also rely on social proof to attract customers. When people see others enjoying a particular activity, they often want to join in. It’s a powerful marketing tool that allows you to reach customers in a more authentic way and create a connection with them.

Events and Group Business

Casino’s are ideal venues for large events, including weddings, conferences, business retreats, family reunions, and more. Your casino’s marketing needs to be focused on attracting these events and group business to increase your revenue opportunities.

Using Cvent’s Competitive Market Ads and Search Ads could be a great way to target these groups with relevant messaging and targeting, helping you earn group business that may otherwise not have been exposed to your casino.