A casino is a gambling establishment that offers a range of games of chance for a fee. Many casinos also offer entertainment, dining and spa services. Some have hotels, meeting rooms and event venues. Casinos are operated by businesses that are licensed and regulated by governments or private organizations. The casino industry is competitive, so casinos need to constantly improve their products and service to stay ahead of the pack.

Beneath the varnish of flashing lights and free cocktails, casinos are built on a bedrock of mathematics engineered to slowly bleed their patrons of cash. For years mathematically inclined minds have tried to turn the tables, leveraging their knowledge of probability and game theory to exploit weaknesses in a rigged system. Among the more successful strategies is card counting, which can reduce the house edge in card games such as blackjack and Spanish 21, or roulette wheels that are electronically monitored and warned of any statistical deviations from their expected outcomes.

However, despite this long history of successful attempts to beat the house, the casino business model remains unaffected. In fact, with the right marketing strategy, the casino can thrive and grow from a middle-of-the-pack competitor to an industry-leading powerhouse. The following tried and true casino marketing strategies can help your venue get ahead of the competition.